Instead of focusing solely on the capabilities of AI tools when renewing the innovation process, we must first address critical questions such as:

Where should we allocate our innovation investments? How can we ensure we are tackling the most valuable problems? According to our experience, still today the majority of innovation and renewal investments among global leading brands are prioritised with limited information and without advanced, predictive impact analysis.

How can we scale high quality future insights globally with limited expert resources? How can we improve the speed and accuracy of our processes? The one thing that makes innovation actionable and tangible, is the power of customer centricity and qualitative insight work in the context. The downside has been that these methods are unbearably expensive when executed on a global scale. These questions have guided us throughout the years to re-think the workflows and roles in innovation, and just then create unique algorithms that are fit for purpose.

How can we enhance the overall quality assurance of the entire innovation process? How to improve the hit-rate of new innovations? In a survey of 800 executives across industries, Accenture found that 78% of respondents said that their companies struggled to get a good return on their innovation investments, and 60% said that their companies' innovation strategies were not aligned with their overall business strategy. (Source: Accenture, "The power of innovation: Lessons from the world's most innovative companies," 2016)

When we design new approaches and workflows that effectively integrate AI-powered tools and drive meaningful change, we always start off by asking these questions with our clients' Innovation leadership. That is the way to create relevant and high-impact innovation for today and tomorrow.

Since 2017, Hellon has achieved remarkable results using our pioneering innovation approach:

1. As demonstrated in our award-winning collaboration with a public transport client, we are streamlining the innovation process five times faster with algorithm-assisted workflows: https://hellon.com/work/enhancing-the-personal-experience-of-hsl-through-design

2. Identifying the most impactful innovation investment target for a leading Finnish bank and implementing this through a new service identity, and leading to record-breaking NPS and sales lead results: https://hellon.com/work/using-ai-to-design-a-new-service-identity-for-mandatum-life

3. Generating an additional €5 million in new revenue for an Irish grocery store chain with an initial investment of under €0,2 million: https://hellon.com/work/creating-a-low-stress-shopping-environment-with-musgrave

The key to unlocking the potential of AI-powered tools is not to view them as a magic bullet but instead as an opportunity to disrupt traditional approaches to innovation. This "New Wisdom" requires time, grit, and a steadfast focus on the impact we aim to create. As innovators, we aim to serve our clients and generate significant new value streams. By keeping this purpose at the heart of our work, we can navigate the hype surrounding AI tools and create lasting, transformative change.

Are you ready to embrace the power of AI-enhanced innovation and unlock new growth opportunities for your business? Let’s talk more, send us a contact request and we will reach out to you.