Helsinki Regional Transportation (Helsingin Seudun Liikenne, HSL) serves over 1 million journeys every single day. Even though public transportation is a lot about enabling the transportation of masses, Helsinki Regional Transport has set excellent customer experience as one of their strategic targets. Service design tools and methods provided by Hellon have significantly strengthened the customer centric mindset and improved agile prototyping across the organization. Hellon has worked widely with the different departments starting from the transportation planners and bus drivers to the top management. As a long term partner, Hellon’s role is to support Helsinki Regional Transportation the reach their strategic goal on the excellent customer experience.