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To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it?

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Momentum is an opinion platform for sharing ideas, innovations and expertise by Hellon

Guide: Customer Journey-Led Business Development

Enabling New Horizons.

Enabling New Horizons: Our Journey to Innovation Excellence

Strategic foresight helps companies enable new horizons

Future-Proofing Your Strategy: 4 Steps to Future Resilience

Fast Company has honoured innovation consultancy Hellon with an award and two honorable mentions

Hellon at Grand One 2024

Hellon was chosen as the Company of the Year in Finland's largest digital competition, Grand One

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The right book can be a game-changer—opening minds, sparking ideas, and driving transformation. Our library is a treasure trove of wisdom, offering a curated selection of books that inspire, challenge, and guide us in shaping better customer experiences and strategies. 

We’ve handpicked some of our favourite titles—must-reads that sharpen business acumen, fuel innovation, and spark meaningful change.

Antti Lind Hellon Lead Data Consultant

Antti, Hellon&#39;s Lead Data Consultant, transforms raw data into meaningful insights that drive real impact. From reshaping customer experiences to developing digital solutions, Antti’s story reveals the incredible potential of data in reshaping the future.

From Data to Impact – Meet Antti

Discover the transformative power of strategic design in a complimentary 1-hour session. During this time our experts will help you explore ways to enhance your customer experiences, optimise operations, or drive lasting impact within your organisation.

1-Hour Free Consultation: Unlock Your Business's Potential

Segment Avatars in action

Imagine meeting the actual personalities behind your audience segments—each with unique needs, preferences, and motivations. That&#39;s exactly what our Segment Avatars bring to life. 

These interactive, autonomous agents make customer research relatable, actionable, and unforgettable for teams across your organization.

Segment Avatars: Meet the personalities behind your audience segments

Learn how JourneyOps bridges tech development and strategic design, boosting collaboration to build impactful, user-friendly digital services that drive business success.

Crafting Better Digital Services with Journey Ops

Download the guide, and learn how Journey Ops can transform your operations, enhance customer satisfaction, and accelerate your business performance.

In 2024, Journey Ops emerges as a vital strategy for businesses seeking sustainable growth by transforming the customer journey into a holistic, customer-centric experience. 

But can integrating cutting-edge technologies and fostering cross-functional collaboration truly bridge the gap between what companies believe about their customer focus and what customers actually perceive? This article delves into the answer.

Navigating the Future: The State of Journey Operations in 2024

Journey-Led Business Development

Ever considered how Customer Journey-Led Business Development can boost operational efficiency and customer satisfaction? This article challenges you to think: Is your business truly customer-centric?

Customer-Centric Business Management: Why Customer Journey-Led Business Development is Essential for Future Success 

How to perform and transform simultaneously? That was the key question at Hellon’s recent peer-to-peer breakfast event. We invited a group of leaders together to discuss the challenges of delivering sustained growth in today&#39;s rapidly evolving landscape.

Thriving in Change: Lessons on Growth and Renewal from Industry Leaders

Hellon, the world&#39;s most awarded innovation consultancy, has been honoured with the Company of the Year title, a Grand Prix award, two category wins and five honourable mentions for its client projects at the Grand One competition, which annually rewards the best Finnish digital, design, and marketing projects and creators.

Amy Webb Launches 2024 Emerging Tech Trend Report in SXSW 2024

We ventured to SXSW 2024 to discover the emerging trends of technology and innovation that are shaping our tomorrow.

One keynote caught our attention, as Amy Webb introduced us to the Tech Supercycle, marking the onset of a new technological era. The convergence of AI, robotics, and biotechnology is reshaping industries and creating new value ecosystems. 

Explore with us how this cycle offers a unique chance for businesses to leap ahead.

Hellon at SXSW 2024: Riding the Tech Supercycle Wave

Strengthen your business strategy with tools and methods to build resilience. Learn to anticipate market shifts and foster a culture that&#39;s ready for change. 

Sign up and join our webinar on May 15th!

Momentum Talk: Strategic Foresight for Future Resilience

As businesses navigate an ever-evolving landscape of uncertainty today, adopting a forward-looking approach has become paramount for long-term prosperity. By building future resilience today, businesses can secure their place in the future, turning the uncertainty of tomorrow into the foundation of their success.

In this post, we&#39;ll explore how to harness the power of foresight to drive innovation, adaptability, and strategic decision-making with four key steps companies can take.

Move beyond traditional NPS metrics by blending AI and behavioural science for enhanced customer engagement, with Hellon Loyalty.

Find the drivers behind customer loyalty, and enable more tailored strategies to boost customer loyalty and satisfaction. This approach not only redefines loyalty as a strategic asset but also showcases its impact through success stories, including our collaboration with Aktia, a Finnish asset manager, bank and life insurer.

Redefining Customer Loyalty with AI - Hellon Loyalty challenges NPS

Dive into the dynamic world of Futures Thinking and discover how it&#39;s reshaping strategic innovation.

Learn how it equips businesses with the foresight to navigate and shape the future, ensuring innovation and resilience in an ever-evolving world. Perfect for leaders aiming to mould their industry&#39;s tomorrow.

Future-Proofing Your Strategy: The Power of Futures Thinking in Innovation

&quot;Today marks a pivotal moment in our journey as Hellon and Graend by Hellon merge into a single, inspiring brand: Hellon. This evolution accompanies our new slogan, Enabling New Horizons.&quot; 

Read Hellon&#39;s Founder Jaakko Wäänänen&#39;s letter of the launch of our New Era.

Hellon people

The year 2023 was eventful in many ways. What we have been experiencing is a series of systemic, dramatic changes or shocks that are shaping our societies and economies. These shocks create interconnected waves of changes in our everyday lives, shaping our beliefs, our perception of what we believe is valuable and meaningful, and finally, our needs as human beings, consumers, and businesses.

What are the key trends shaping the future of innovation, and how are we preparing our strategy to confront what is coming? Uncover Hellon&#39;s strategic responses in our CEO Jaakko Wäänänen&#39;s insightful blog.

Beginning of a New Era in Innovation & Future of Hellon

How to increase customer value with customer experience?

For us CX evangelists, the value potential of investing in CX is a no-brainer. However, we’ve probably all encountered friends and colleagues who remain unconvinced about its true transformative potential. In our blog post below, we explore some of the common misconceptions that may be driving this view.

Customer Experience (CX) as an engine for Growth and Value Creation

Alex O'Neill, Strategy & Transformation Leader, Hellon UK

Introducing Alex O'Neill, Strategy & Transformation Leader

Sonja & Pinja introducing Hellon's Integrity Canvas

Hellon’s design approach has its foundation on ethics - doing the right thing for our planet and society. Our ethical design methods encompass all stages of the design process, systematically considering impact at every phase. 

We are sharing our method for evaluating ideas’ societal and planetary impact to support all design teams to steer service and product design in an ethical direction.

Scroll down to download the Concept Integrity Canvas

Sustainable development through ethical design

Hellon&#39;s Transformation team lead Kirsikka Vaajakallio attended IMD&#39;s Leading Digital Business Transformation program in Switzerland to learn what are the newest insights for leaders when executing a successful transformation. Below Kirsikka shares her key learnings from IMD.

Newest insights on leading a Digital Business Transformation according to IMD

Customer Journey Operations

In today&#39;s fast-paced and hypercompetitive business landscape, staying relevant and successful requires more than just offering high-quality services. Customer expectations evolve continuously, and businesses must adapt customer-centric ways of working to meet these needs and stay relevant.

By adopting Customer Journey Operations, companies are able to thrive by placing their customers at the centre of their operations.

Building  sustainable growth through Customer Journey Operations

Defining the challenge

As the excitement around AI-powered tools like ChatGPT grows, business leaders and practitioners worldwide ask: How can we leverage this technology effectively? At Hellon, we have embedded several AI tools since 2017 into our innovation workflows. Our practical experience has taught us that the key to success is asking the right questions before diving into any AI-powered solution or tool.

Harnessing the Power of AI in Innovation: We must focus on the Right Questions

In this time of rapid change and uncertainty, how are you addressing, the much-required sustainability transformations in your industry? Are you able to connect your sustainability goals to your business goals? To support this challenge, at Hellon we have designed the “Sustainability Futures Game” as part of the EU-funded CreaTures Project under the Horizon 2020 research and innovation program.

Accelerating Sustainability Transformations within Organizations

Jaakko Wäänänen

The 2023 edition of South by Southwest (SXSW) recently wrapped up, and as an innovation leader, I found the event brimming with insights that resonated with our approach here at Hellon. 

SXSW 2023 was a celebration of technology, music, and arts and a platform for discussing the future of business and technology from a leadership perspective. In this blog post, I will discuss some key themes and insights that emerged from the event, focusing on the role of generative AI and the unique networking and inspiration opportunities SXSW provides for any business leader.

Reflections on SXSW 2023: The Future of AI and Human-Centric Innovation

In our previous post, we introduced AINO, Hellon’s newly launched solution utilizing artificial intelligence. Now we take a closer look at how AINO supports customer experience management and the process of making customer experience-related predictions.

AINO helps manage the customer experience

We have published a few posts about Hellon’s AI solution AINO, which aims to help organizations manage their customer experience. In this post, we take a closer look at how AINO can help companies to better target their customer experience-related investments.

Which investments to prioritise? AINO helps in making better investment decisions

At Hellon, we believe in the power of Customer Experience (CX) to build customer loyalty and achieve business targets. A crucial part of getting value from CX investments comes down to the quality of your Customer Experience measurements.

6 fundamental principles for Customer Experience  measurement practices

The way that companies create value has changed with the times. From the Age of Manufacturing at the turn of the 20th century, to the Age of Distribution in the 1960s, to the Age of Information starting with the internet in the 1990s — all these led to the Age of the Customer around the 2010s. The most successful companies in the Age of the Customer understand what their customers want and have delivered against it.

Dare to Share: Succeeding in the customer-centric Age of Purpose

Fast Company has honoured innovation consultancy Hellon as a winner and two-time honorable mention in Fast Company’s 2022 Innovation by Design Awards.

Decarbonizing Farming by Hellon and Yara was honoured in Fast Company’s 2022 Innovation by Design Awards, one of the most sought-after design awards in the industry, as the winner of the Established Excellence category, alongside two honourable mentions in the categories of Impact and Sustainability.

It is said that gaining competitive advantage is one of the most important goals, or perhaps even the most important goal in business because it helps make sure your company is set to succeed. If a company has managed to build a competitive edge, i.e. set itself apart from its competitors, it goes without saying that none of the competitors have managed to offer an equivalent experience to their customers. In this blog post, we explore how service design can help companies gain a lasting competitive advantage.

Create excellent customer experiences and leave your competitors behind

Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.

Human-Centric Segmentation is the modern customer segmentation

Every day, more and more businesses realise the true value of Customer Experience or CX. 
The numbers don’t lie: in 2021, 44% of businesses reported that CX was a primary differentiator for their business. And a further 48% said it was a partial differentiator. The key takeaway? CX matters. And in an ever-crowded marketplace, now is the time to get on board.

6 business outcomes you can expect from investing in CX

Are you looking to incorporate service design methodologies to improve customer satisfaction and experience, but face resistance from senior management who remain unconvinced of the benefits and results of customer experience and service design?

Committing your organisation to a strategic use of service design

Innovation agency Hellon has bought a majority stake in the new design and technology agency, Graend Company. The acquisition strengthens the customer experience offered by the world&#39;s most award-winning service design agency to encompass the seamless implementation of digital solutions into clients’ businesses.

Hellon acquires world-class technology expertise

There has been a lot of talk around artificial intelligence and new, related solutions are constantly being launched. When speaking of artificial intelligence (AI), the term translates into a multiple different meanings.

Hellon Proudly Presents: AINO

It’s clear to everyone that the way we work is changing, but the question is: how can the workplace change with us?

The ‘new way we work’ & overcoming the collective culture shock of COVID-19

Service design enables you to see the forest for the trees

As service designers, we are often asked how service design and its success rate are measured. Those considering investing in service design are also naturally interested in the tangible benefits of service design for the business and what return on investment they can expect. We tackle these questions in this blog post so keep on reading!

Five Tangible Business Benefits of Service Design

At Hellon, we’ve been honing our use of emerging technologies for the last five years. Today, AI is utilised in approximately 1 in 3 of our CX design projects. How are we using Artificial Intelligence and what value does it add?