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Hellon is the most awarded customer experience design agency in the world.

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Momentum is an opinion platform for sharing ideas, innovations and expertise by the Hellon ecosystem.

Jaakko Wäänänen

Reflections on SXSW 2023: The Future of AI and Human-Centric Innovation

6 fundamental principles for Customer Experience  measurement practices

6 business outcomes you can expect from investing in CX

Accelerating Sustainability Transformations within Organizations

Fast Company has honoured strategic design agency Hellon as a winner and two-time honorable mention in Fast Company’s 2022 Innovation by Design Awards

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Hellon’s design approach has its foundation on ethics - doing the right thing for our planet and society. Our ethical design methods encompass all stages of the design process, systematically considering impact at every phase. 

We are sharing our method for evaluating ideas’ societal and planetary impact to support all design teams to steer service and product design in an ethical direction.

Scroll down to download the Concept Integrity Canvas

Sustainable development through ethical design

Hellon&#39;s Transformation team lead Kirsikka Vaajakallio attended IMD&#39;s Leading Digital Business Transformation program in Switzerland to learn what are the newest insights for leaders when executing a successful transformation. Below Kirsikka shares her key learnings from IMD.

Newest insights on leading a Digital Business Transformation according to IMD

In today&#39;s fast-paced and hypercompetitive business landscape, staying relevant and successful requires more than just offering high-quality services. Customer expectations evolve continuously, and businesses must adapt customer-centric ways of working to meet these needs and stay relevant.

By adopting Customer Journey Operations, companies are able to thrive by placing their customers at the centre of their operations.

Building  sustainable growth through Customer Journey Operations

As the excitement around AI-powered tools like ChatGPT grows, business leaders and practitioners worldwide ask: How can we leverage this technology effectively? At Hellon, we have embedded several AI tools since 2017 into our innovation workflows. Our practical experience has taught us that the key to success is asking the right questions before diving into any AI-powered solution or tool.

Harnessing the Power of AI in Innovation: We must focus on the Right Questions

In this time of rapid change and uncertainty, how are you addressing, the much-required sustainability transformations in your industry? Are you able to connect your sustainability goals to your business goals? To support this challenge, at Hellon we have designed the “Sustainability Futures Game” as part of the EU-funded CreaTures Project under the Horizon 2020 research and innovation program.

The 2023 edition of South by Southwest (SXSW) recently wrapped up, and as an innovation leader, I found the event brimming with insights that resonated with our approach here at Hellon. 

SXSW 2023 was a celebration of technology, music, and arts and a platform for discussing the future of business and technology from a leadership perspective. In this blog post, I will discuss some key themes and insights that emerged from the event, focusing on the role of generative AI and the unique networking and inspiration opportunities SXSW provides for any business leader.

In our previous post, we introduced AINO, Hellon’s newly launched solution utilizing artificial intelligence. Now we take a closer look at how AINO supports customer experience management and the process of making customer experience-related predictions.

AINO helps manage the customer experience

We have published a few posts about Hellon’s AI solution AINO, which aims to help organizations manage their customer experience. In this post, we take a closer look at how AINO can help companies to better target their customer experience-related investments.

Which investments to prioritise? AINO helps in making better investment decisions

At Hellon, we believe in the power of Customer Experience (CX) to build customer loyalty and achieve business targets. A crucial part of getting value from CX investments comes down to the quality of your Customer Experience measurements.

The way that companies create value has changed with the times. From the Age of Manufacturing at the turn of the 20th century, to the Age of Distribution in the 1960s, to the Age of Information starting with the internet in the 1990s — all these led to the Age of the Customer around the 2010s. The most successful companies in the Age of the Customer understand what their customers want and have delivered against it.

Dare to Share: Succeeding in the customer-centric Age of Purpose

Decarbonizing Farming by Hellon and Yara was honoured in Fast Company’s 2022 Innovation by Design Awards, one of the most sought-after design awards in the industry, as the winner of the Established Excellence category, alongside two honourable mentions in the categories of Impact and Sustainability.

It is said that gaining competitive advantage is one of the most important goals, or perhaps even the most important goal in business because it helps make sure your company is set to succeed. If a company has managed to build a competitive edge, i.e. set itself apart from its competitors, it goes without saying that none of the competitors have managed to offer an equivalent experience to their customers. In this blog post, we explore how service design can help companies gain a lasting competitive advantage.

Create excellent customer experiences and leave your competitors behind

Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.

Human-Centric Segmentation is the modern customer segmentation

Every day, more and more businesses realise the true value of Customer Experience or CX. 
The numbers don’t lie: in 2021, 44% of businesses reported that CX was a primary differentiator for their business. And a further 48% said it was a partial differentiator. The key takeaway? CX matters. And in an ever-crowded marketplace, now is the time to get on board.

Are you looking to incorporate service design methodologies to improve customer satisfaction and experience, but face resistance from senior management who remain unconvinced of the benefits and results of customer experience and service design?

Committing your organisation to a strategic use of service design

Innovation agency Hellon has bought a majority stake in the new design and technology agency, Graend Company. The acquisition strengthens the customer experience offered by the world&#39;s most award-winning service design agency to encompass the seamless implementation of digital solutions into clients’ businesses.

Hellon acquires world-class technology expertise

There has been a lot of talk around artificial intelligence and new, related solutions are constantly being launched. When speaking of artificial intelligence (AI), the term translates into a multiple different meanings.

Hellon Proudly Presents: AINO

It’s clear to everyone that the way we work is changing, but the question is: how can the workplace change with us?

The ‘new way we work’ & overcoming the collective culture shock of COVID-19

As service designers, we are often asked how service design and its success rate are measured. Those considering investing in service design are also naturally interested in the tangible benefits of service design for the business and what return on investment they can expect. We tackle these questions in this blog post so keep on reading!

Five Tangible Business Benefits of Service Design

At Hellon, we’ve been honing our use of emerging technologies for the last five years. Today, AI is utilised in approximately 1 in 3 of our CX design projects. How are we using Artificial Intelligence and what value does it add?

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Fast Company has honoured strategic design agency Hellon as a winner and two-time honorable mention in Fast Company’s 2022 Innovation by Design Awards

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