The Innovation by Design Awards honour the designers and businesses solving today's most crucial problems and anticipating tomorrow's pressing issues. Now in its 11th year, the competition features a range of blue-chip companies, emerging startups, and hungry young talents. It is one of the most sought-after design awards in the industry. Honourees include products and services from Nike, Verizon, Microsoft, and others.
Yara, a global crop nutrition company, partnered with Hellon to create a solution to support farmers in the green transition. Together with French farmers, they created a circular service that supports farmers in identifying and measuring the impact of their greener practices and connects them with operators along the food value chain to exchange low-carbon goods. In 2021, a pilot was launched with the aim to help farmers produce low-carbon oilseed rape grain.
Hellon’s farmer-centric design process closely engaged farmers to understand their current challenges and needs to understand how they would need support when taking steps toward greener practices. The insights were used as prompts to ideate and innovate concepts that were tested to understand the most desirable, feasible, viable and positively impactful solutions to pilot in France.
The co-created sustainable circular model provides value to our society, planet and all parties involved. The solution enables ways to cut carbon from key steps of the farmers’ yearly harvest cycle that have been tailored to the farmers’ existing ways of working. This makes the service easy to adopt. The service is among the very first to bridge the gap between sustainability and profitability. The solution supports their financial independence, economic equality, and future potential to stay competitive within the market.
Receiving these recognitions by Fast Company in the Innovation by Design Awards shows that human-centric design is exceptionally well-suited for solving some of the world's most complex problems.