How do you empower artists in a fragmented, data-heavy industry? Simplifying the complex world of streaming and financial data for artists.
With data scattered across platforms and intermediaries, artists are often left in the dark. Together with PME Records, we created a digital platform that brings clarity, transparency, and control—putting meaningful insights in the hands of those who need them most.
For artists, essential information like royalties, streaming performance, and music rights is often fragmented across producers, distributors, publishers, and licensing bodies. This lack of visibility creates stress, weakens trust, and limits the ability to make informed career decisions.
PME Records, a leading Finnish independent label, faced a similar challenge from a different angle, processing tens of thousands of rows of streaming data daily while striving to provide timely, relevant support to their artists.
“We deal with tens of thousands of data rows from streaming platforms every single day. Managing, analysing, and trying to make sense of this overload is a constant challenge, leaving little room for clarity.”
— Marcus Palmu, Data Analyst, PME Records
Together with PME, Hellon designed the PME Compass, a digital platform that consolidates fragmented data into a single, intuitive, and transparent dashboard. Artists now have real-time insight into royalty streams, listener demographics, production costs, and projected income. PME Records employees use PME Compass to manage their entire artist roster and provide personalised, data-driven support.
The project was grounded in human-centred service design. The process began with collaborative vision work, artist interviews, and value-driver mapping to ensure that the platform was built from real needs, not assumptions. Prototypes were tested and refined with artists and the PME Records team before evolving into a fully functioning, scalable platform.
“From the very beginning, we had the opportunity to shape the vision for PME Compass together with PME Records, a client truly committed to creating long-term value for their artists. By grounding the innovation process in real artist needs and involving them throughout, we were able to build a digital service that not only solves practical challenges but also redefines how independent labels and artists can collaborate through data, transparency, and trust.”
— Juuso Wäänänen, Client Lead, Hellon
PME Compass has transformed daily operations and strengthened the artist-label relationship.
FOR ARTISTS:
Full transparency into royalty streams, expenses, and revenue Improved trust and collaboration with their label Clear insights into how their music performs and generates income, track by track
FOR PME:
KEY STATS:
Honourable Mentions at Grand One 2025:
PME Compass shows how thoughtful, inclusive design can transform an industry challenge into a competitive advantage. Creating lasting value for both the business and the people it serves.
“PME Compass has streamlined everything for us. With all the artist data centralised, we can easily track their progress, plan releases, and provide personalised support. It’s a transformative solution for our workflow.”
Curious how we can help your business to build stronger partnerships? Let’s talk about how human-centred design and digital solutions can bring clarity to your business.
Get in touch with us to explore what’s possible.