Hellon helped Volkswagen design future mobility solutions by using customer insights to define experiences for autonomous vehicles, boosting innovation and customer value.
Back in 2015, Volkswagen was looking for a partner to help them to define the types of in-car experiences and services customers would want to have in an autonomous future where driving is no longer essential. Although the team understood the technology that would be available to enhance the automotive experience, they called upon Hellon to dive deeper into how customers would think about and use a driverless car – for example, just because a parent could put their kids in a driverless taxi to school – would they want to?