Every day, more and more businesses realise the true value of Customer Experience or CX. The numbers don’t lie: in 2021, 44% of businesses reported that CX was a primary differentiator for their business. And a further 48% said it was a partial differentiator. The key takeaway? CX matters. And in an ever-crowded marketplace, now is the time to get on board.
Spend some time checking out your direct competitors (or even industry-adjacent businesses), and you’ll start to see a running theme. Everybody’s the best at this, delivers the greatest that.
What CX does is allow your business to show your customers why they should stick with you — and why you’re better than the alternative. CX isn’t just a few lines of copy: it’s an end-to-end, comprehensive brand experience.
"It’s a lot of telling and not much showing."