Spend some time checking out your direct competitors (or even industry-adjacent businesses), and you’ll start to see a running theme. Everybody’s the best at this, delivers the greatest that.
What CX does is allow your business to show your customers why they should stick with you — and why you’re better than the alternative. CX isn’t just a few lines of copy: it’s an end-to-end, comprehensive brand experience.
"It’s a lot of telling and not much showing."