One major takeaway from SXSW 2023 was the growing influence of generative AI on the internet. Experts like Amy Webb, CEO of Future Today Institute, predict that large language models will fundamentally change how we interact with the internet. Instead of relying on hyperlinks, text, and images, we will engage in more human-like conversations with AI systems. For example, many of us are already experiencing this first-hand by using Chat GPT-4.
This development heralds the era of assistive computing, which will enhance human capabilities and productivity through generative AI tools. As business leaders, we must adapt to these changes and consider how they affect our organizations and customers. At least what I have learned during the past months is that generalist leaders like myself will significantly increase their productivity and power of communication in the near future.